John Lewis direct is a great online shopping portal, but always compare prices with other vendors to get the best deals.
John Lewis Direct
The John Lewis online shopping website, in fact, does not call itself John Lewis Direct. But, bowing to Tesco Direct and ASDA Direct, we will use the phrase John Lewis Direct. Most people will know that you mean John Lewis online shopping if you use the term John Lewis Direct. The existence of Tesco Direct and ASDA Direct have brought this meaning of "Direct" into common usage.
The John Lewis Direct home page is well designed, with an unfussy, spare look. At the top left you simply get the name "John Lewis". This is in contrast to Tesco, which gets rather confusing with the different names it uses on several websites - "Tesco Direct", "Tesco Extra", and so on. Of course, John Lewis Direct does not provide grocery shopping under the John Lewis name, which makes life easier for web designers.
Using John Lewis DirectIt's worthwhile bookmarking the John Lewis Direct home page as they frequently update and show special offers. For instance, at the time of writing, John Lewis are showing a large picture of discounted Egyptian towels at an amazing knock down price, and are flagging the closing dates of their New Year sales (always worth noting!)
John Lewis Direct v Tesco Direct
Both John Lewis Direct and Tesco Direct offer most categories of non-grocery products. Offerings at both include home & garden equipment, electricals, men's and women's clothing, baby & children products, toys, and most of the usual categories. But there is a great difference between the brands offered, and Tesco is very lacking in some areas, and sometimes is missing whole categories of goods. For instance John Lewis direct offer a beauty products category, which Tesco direct does not.
All in all, the effect of browsing through the John Lewis direct and Tesco direct websites is similar to that of browsing through the high street stores. Tesco is very good at selling groceries, and has some good non-grocery offers, especially at the bargain end of the market. But John Lewis is the UK's leading non-grocery retailer, and it shows...
John Lewis Direct - design features
The John Lewis Direct home page is one of the best designed "Direct" pages I have seen; the menu bar has just enough items and there are a minimum number of distracting items on the body of the page. Everything is made as clear and encouraging as possible for moving the potential customer down the shopping menu to find what they want. The Tesco Direct home page looks very fussy by comparison - it has too many items in the menu bar and too many items to perplex you in the main body of the page.
For instance, it is confusing trying to find PCs from the Tesco Direct menu bar. If you spot the "Electricals" menu title you might think (sensibly) that computers are electrical and proceed to investigate that menu. But you will find no computers! Instead you have to be lucky enough to spot the "PC, Computers, and Gaming menu heading". John Lewis Direct makes this simple -- there is just the "Electrical" heading, and anything that might have electrons doing the work is found under it.
Things cannot help but get slightly confusing at times, given the range of products that John Lewis Direct are selling. But a little perseverance should hep you surmount most problems.
John Lewis Direct - alternatives
To find alternatives to John Lewis Direct pop over to Tesco Direct and ASDA Directs to see if they have better deals, and (most useful tip!) use price comparison sites to track down who is selling things most cheaply over a range of dealers.
The John Lewis Direct online catalogue doesn't offer groceries or books--to get the John Lewis experience you need to use the Waitrose Direct website.
John Lewis Direct online
John Lewis Direct online catalogue has several advantages over a print catalogue.
- Printed catalogues become quickly out of date
- John Lewis Direct online can never be too heavy to hold!