Strong online shopping sales for Sainsburys

25 Oct 2010 Sainsbury's total sales were up 5% in the 16 weeks to October 2, better than Tesco, and Sainsbury's is outperforming the market in general. Shopping for non-food has increased dramatically, growing three times faster than food (from a lower base.)

Sainsbury's online shopping was up by a healthy 25%. Sainsbury's new Bistro line (part of the relaunched Taste the Difference range) is very popular. Sainsbury's opened seven new supermarkets recently and expects to have nearly 1.5m extra square feet of retail space by the end of the financial year.