www.sainsburys.co.uk v. www.sainsburys.com
Sainsbury's online home is www.sainsburys.co.uk.
If you type www.sainsburys.com into the box at the top of your web browser, you are redirected to www.sainsburys.co.uk. This reflects that Sainsbury's is solidly based in the UK. But, you might ask: "don't people expect to find a .com site?" In fact around four times as many Google searchers type in "www.sainsburys.co.uk", or shortenings like "sainsburys co" or "sainsburys uk". People have become more savvy about performing local searches.The title and description that appear on the www.sainsburys.co.uk Google link are very effective: "The home of Sainsbury's online - Try something new today. Buy groceries online, get great deals on food, wine and financial products, buy flowers and gifts, find your nearest store, share food ideas and recipes, ...".
This immediately tell you that you are at the Sainsburys home page, all the while avoiding "geek speak", and using the word "home" in a friendly manner. You are told there might be something new here, something worth trying. Sainbury's is not just about the weekly trudge to the store. You can avoid the trudge! You can buy online! Note also the flagging of new dynamic goods, like financial products and flowers - something for every taste.
The site breaks into eight main sections:
- Recruitment - Sainsbury's jobs listings and vacancies
- Store locator - find your nearest store
- Food & wine - buy online
- Online stores - further subdivisions of the site.
- Recipe search - you too can be Jamie Oliver.
- Entertainment - Sainsbury's now sells books!
- See our offers - I recommend the organic wholewheat bread...
- Homeware - from cookers to gas fires.
www.sainsburys.co.uk - links
www.sainsbury.co.uk Sainsbury's online shopping organised by main departments. If you want to shop for a broad range of products in one of the main areas mentioned above, start here.
www.sainsburys.co.uk - catalogue Sainsbury's catalogue for all departments. Jumpi in her eif you are looking to shop for specific products, like kitchen appliances, electricity & gas, phones, glasses, hampers,...
John Lewis UK Britain's favourite deprtment store.