Tesco online shopping and finance
Tesco online is allows you to shop online at Tesco PLC. Tesco online divides into (i) Tesco direct (ii) Other online services.
Tesco online shopping is the main part of Tesco direct, this allows you to buy standard grocery items and anything from flowers to books. But you can also find financial services under the Tesco direct banner. This includes several kinds of insurance product.
At present, Tesco online UK is far more developed than Tesco online in other countries. But things should change in the near future as Tesco has serious plans for expansion abroad. Because they are the dominant UK supermarket, they have limited room for expansion in the UK.
Expansion of Tesco online abroad is likely to be easier than increasing the number of stores. The robust software they have developed for the UK market could be easily adapted for use in other markets. You don't need to rebuild software brick by brick, or get involved with local planning regulations for an online store.
The biggest strength of the Tesco online shop sells is the wide variety of goods on offer, from groceries to laptops. The advantage Tesco have over Amazon is that they sell groceries. If people go to Tesco online to make their weekly food purchases they may be more likely to buy the odd book there than to make the effort to move to Amazon.
It will be interesting to see if 'one stop' shopping becomes as successful online as it is, today, in bricks and mortar stores. If the likes of Amazon make their sites easy to use, then this seems unlikely. It's much easier to click over to an online bookstore than it is to walk from Tesco to a real world bookstore.
Tesco online is certainly one of Tesco's main initiatives. They are forever tweaking the offers and incentives for people to use it. For instance, in march 2007 they offered £5 off the first grocery purchase -- a very clever offer because what generally stops people form using an online system is the difficulty in using any system for the first time. By, effectively, paying people to cross this first hurdle, Tesco may attract many more online customers.
You may even reduce your Tesco average spend by shopping online. There are no attractive smells or colourful, three dimensional boxes to make you more likely to impulse buy. Plus you can look for bargains and discounts more efficiently, and navigate easily to other web sites to see if you can find cheaper offers. Many offers, like Tesco mobile phone deals, are often better online. Also, Tesco online is likely to have more offers than the Tesco Littlehampton store, i.e., more than all but the biggest stores.