Web Site Design: Usability, Accessibility and Content Strategies
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This ebook is for anyone developing small ecommerce sites. Are you getting lots of traffic, but no one is buying? Is your site difficult to navigate? Can visitors find what you're selling? This ebook gives you tips on how to make your web site easier to design and use.
Is your web site accessible in a variety of browsers and devices? Can disabled people use your site? Have you even thought about these issues? If not, then you need this ebook.
Is your prose easy to read? Have you optimized your web content for the search engines? Content is king, so buy this ebook and learn how to make your content count.
Make your current website more accessible and easy to maintain using Cascading Style Sheets This book shows you how to design/redesign your site using CSS. CSS are well worth mastering because of the simplicity and clarity they bring to even the smallest web site.
How do you organise your site so that its structures are transparent? This book describes how an online book metaphor can help you give order to hundreds of web pages. It's the main metaphor I use on this site. In fact, this site is used to illustrate recommendations that are made throughout the book.
How will people navigate your web site? Search and navigation capabilities will determine its success, or not. This book tells you why search rules, and how to design breadcrumb navigation systems.There is a new wave of web site design happening, and anyone serious about their web site needs to catch it. This book will help you surf that wave.
Book Contents (browse sample pages)
1 Introduction..............................................................
2 Usability should determine design.....................................
2.1 Attracting and retaining the user............................
2.2 Improve your content.............................................
2.3 Navigation and hyperlinks?....................................
2.4 Dialogue with users.............................................
2.5 Search rules........................................................
2.6 Graphics and multimedia.......................................
2.7 Reading and printing.............................................
3 Accessible Web Site Design?.....................................
3.1 Adopt web standards..........................................
3.2 Convert HTML to CSS.........................
3.3 Learn to love web standards.................................
3.4 Technical aspects of accessibility (WCAG 1.0)........
3.5 Testing Your website in browsers..........................
4 Metaphors for Web Site Design................................
4.1 The book metaphor............................................
4.2 Book size...........................................................
4.3 Book page design...............................................
4.4 Making money from free online books..................
4.5 Path and directory structures...............................
4.6 Training and teaching using ebooks......................
5 How to Structure Your Web Pages............................
5.1 Short term memory............................................
5.2 Pyramid structures.............................................
5.3 Non-sequential information..................................
5.4 A bookshop metaphor for web site design.............
5.5 Home page design..............................................
5.6 Studio Pages and 'Sub-Letting' the Home Page......
5.7 Sequences, Good or Bad?...................................
5.8 Hierarchies and Webs.........................................
5.9 Commercial Webs.............................................
5.10 Breadcrumb trails...............................................
5.11 Advantages of a simple navigation structure.........
6 Web Based Prose...................................................
6.1 Authoring Technology.........................................
6.2 How people read web pages................................
6.3 Keywords..........................................................
6.4 Headings and titles.............................................
6.5 Text chunks, surface and depth...........................
7 Notes and References............................................
7.1 Books...............................................................
7.2 Web sites..........................................................
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