Inserting Google AdSense Ads

This page gives you some tips for inserting Google AdSense ads into web pages that you have already constructed.

First you need to decide if you want to maximise the money you make from inserting Google AdSense ads, or if you want to keep your content "up front".  If you want people to read your content without being distracted by advertising then you shouldn't be considering Google AdSense. But if you are happy to lose some potential readers then you need to decide on the balance between losing readers and making money from AdSense.

• Inserting Google AdSense ads in a large rectangle just below the opening sentence has had the most benefit for my click through rates.

This advice is supported by other sources, including Google. If you read the Google AdSense help pages you will see the famous Google AdSense hotspot diagram. This agrees with my observation of the hottest place for inserting Google AdSense ads. The other "hot areas" shown on this diagram also agree with what I have observed.

Now you have some idea of the best places for inserting Google AdSense ads, you should think how you can do so without upsetting the structure of your web pages. I'm assuming you already have some web pages and that they do not contain ads.

If you decide to use a "hot large" rectangle "top centre", then there's a risk of your margins losing synchronisation with the body text. For instance, you may want to keep the bottom of the margin level with the bottom of the text. Fortunately, Google provide referral buttons that are the same height as the large rectangle and fit beautifully into margins. So you can keep the body text and margin in synch by inserting a referral button right next to the large rectangle. An alternative is to insert an image of your choice instead of the referral button.

Google recommends margins as hot areas for AdSense. If you have any spare space, it's well worth inserting skyscraper ads. they come in various sizes so you should have no problems placing them. Small spaces can also be filled with adlinks. I find they fit very neatly in the top left corner beside the heading and above the referral button. Images draw the eye, so by having a referral button at the centre of an adlink-skyscraper-rectangle cross you can give your ads the best chance of being noticed.

In summary, inserting Google AdSense Ads into a web page is usually a straightforward procedure, and well worth the effort!