Ask Jeeves a Question - News

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20/04/09 Ask Jeeves search engine revived Three years after being rebranded Ask.com, the Ask.com search engine reverts to Ask Jeeves a Question to take on Google. Jeeves is reintroduced to Ask Jeeves a Question search engine branding after a makeover by Savile Row tailor Gieves & Hawkes. Jeeves's pinstripe trousers and ancient jacket is replaced by a trendier look. Research found that 83% of UK consumers still identified the search engine as Ask Jeeves a Question, and Jeeves remains a character no one can forget. Jeeves now has Twitter and Facebook accounts, including a travel diary and "pictures" of his travels during his three-year absence.

Ask Jeeves a Question is reintroduced only in the UK, Jeeves has been the virtual mascot for Ask.com since its founding in 1996. Jeeves was dropped in 2006 along with the Ask Jeeves a Question logo, following the £1bn acquisition of the company by Barry Diller's IAC/InterActiveCorp in 2005.

"Our users have emphatically told us that they find Jeeves enhances their search experience ... they see Jeeves as approachable and trustworthy and, above all, helpful," said Cesar Mascaraque, the Ask managing director. Ask's advertising manager seems to have missed asking a crucial question. One that should be asked of Stephen Fry: "Will you be Jeeves?" Further reading: Ask Jeeves search engine revived, Guardian Newspaper 20/4/9

Ask Jeeves archive

18/11/06 Apostolos Gerasoulis' BBC interview