Multimap.com are based in London, making it an obvious first choice for finding maps of London.
The main Multimap London alternative is Google Maps. Although, of course, Google are US based they have made significant inroads into the UK, and this applies especially to the Google Maps service.
Google have even upset the UK natives by getting up-close and personal in making their street level maps. Some of the good citizens of Milton Keynes confronted Google photographers about the close-up shots being taken of their houses and told them, "Not down my street mate!" Multimap employees must be smiling about this. Probably because they are UK natives themselves, they have managed to avoid the invasion of personal space that is so frowned upon in the UK.
Google have had more success in London, where Google's photographic car is less likely to be noticed amongst the general hullabaloo.
However their pictures of London are taken, and however their maps of London are made, Multimap and Google complement each other well.
Google offers some features not found in Multimap For instance, draggable driving directions:
Driving round London is complicated, so a feature allowing you to find alternative routes is very useful.
Note that the RAC maps are provided by Multimap, but the AA maps are provided by Google. So the main motoring organisations in the UK differ about which company provides the best maps. The simple answer for you is: use both!
